Posts Tagged ‘Century 21’

Industry 1st: Now in Chinese

Tuesday, February 2nd, 2010

I am proud and excited to announce the launch of CENTURY 21 Canada as the first, and only, nationally branded Chinese-language real estate website in Canada.

This makes a trilingual site – with information in Chinese now as well as English and French languages.

It’s important to myself and the rest of the executive team at CENTURY 21 Canada that we serve home buyers and sellers who have Chinese as their first language. (“Chinese” is the same written characters whether someone speaks Cantonese, Mandarin, or Taiwanese dialects.)

Reflecting the Demographics of Canadian Cities

In developing a trilingual national website, we are reflecting the many key real estate CENTURY 21 brokerages – especially in Toronto and Vancouver – that serve Chinese-language populations of significant size.

CENTURY 21 Canada realtors now have full Chinese-language support within our extensive back-end system. That means CENTURY 21 Canada brokers and reps can easily put up Chinese-language-specific property descriptions, blog posts and other content on their company and/or individual websites within

The home buying public then just clicks on their language of choice – Chinese, French or English – to view a home listing or an article.

Human Translation Ensures an Authentic Experience

CENTURY 21 Canada made sure that translators, proofreaders and encoders whose first written language is Chinese were used for the creation of the Chinese version of – not Google translation or another automated software service. This way, our website reflects the most relevant reality of how the Chinese-language is read, as real people use it today.

The expanded code behind is capable of supporting any world languages – so the sky’s the limit when it comes to our national website’s reach in this richly multicultural country of ours…

Stay tuned for further innovation in service from CENTURY 21 Canada.

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