Archive for the ‘Century 21’ Category

Century 21 Leading Brokerages in Brand Recognition

Thursday, February 21st, 2013

Century 21, Re/Max and Coldwell Banker are the most recognized real estate brand names used by brokerages, according to an online survey of U.S. homebuyers and sellers commissioned by Century 21 and conducted by Millward Brown, a global brand research company.

The multiple-choice survey, which polled 1,204 randomly selected U.S. adults who have either bought or sold a home in the past two years or plan to buy or sell a home in the next two years during two separate two-week periods in 2012, showed that 96 percent of respondents had “seen or heard of” Century 21.

Re/Max, Coldwell Banker and Prudential rounded out the top four with 91 percent, 86 percent and 70 percent of respondents, respectively, indicating that they had ever “seen or heard of” the brands.

A similar survey by Millward Brown last year showed Century 21, Re/Max and Coldwell Banker retaining similar leadership positions in brand awareness.

Other brands in the poll, which was conducted Feb. 5-19, 2012, and Aug. 12-26, 2012, were Keller Williams, ERA, Real Living, Realty Executives and Weichert, Realtors.


Source: Millward Brown 2012 real estate brand research study

The data included on this website is deemed to be reliable, but is not guaranteed to be accurate by the Calgary Real Estate Board. The trademarks REALTOR®, REALTORS® and the REALTOR® logo are controlled by The Canadian Real Estate Association (CREA) and identify real estate professionals who are members of CREA. Used under license.